AUDIOBOOK

The Awotona Principles

An Analysis of The Billion-Dollar Success of Calendly Founder Tope Awotona For
Black-Owned Businesses

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Audiobook Summary

The Awotona Principles: A Billion-Dollar Blueprint for Black-Owned Businesses

The Awotona Principles distill the entrepreneurial journey of Tope Awotona, founder of the billion-dollar scheduling platform Calendly, into a practical guide for building powerful, profitable, and purpose-driven Black-owned businesses. Spanning vision, execution, leadership, and legacy, the audiobook reveals how Awotona bootstrapped his idea, built a global product by solving one problem exceptionally well, and scaled without compromising simplicity or culture. It emphasizes clarity, ownership, team empowerment, and community impact as non-negotiables for long-term success. Designed for founders determined to lead with both purpose and precision, it offers a legacy framework—the Awotona Code—that challenges entrepreneurs to create companies that last, inspire, and lift others.

Patrick Jones - Course author

What You'll Learn

The Awotona Principles
For Black-Owned Businesses.
After listening to The Awotona Principles, users will understand how Tope Awotona transformed Calendly from a self-funded idea into a billion-dollar enterprise while maintaining ownership, cultural integrity, and purpose. They will learn proven strategies for bootstrapping, solving a singular problem with excellence, scaling sustainably, and building teams of empowered owners. The audiobook provides insight into creating products that market themselves, leading with quiet strength, and embedding diversity as a competitive advantage. Listeners will leave with the Awotona Code—a set of enduring business principles to build, grow, and sustain Black-owned businesses that generate wealth, influence, and lasting community impact.
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