What You'll Learn
Marketing Analytics Mastery For Black Founders and Entrepreneurs
After listening to Marketing Analytics Mastery for Black Founders & Entrepreneurs, you’ll know how to confidently set up and manage a complete analytics system using GA4, Google Tag Manager, Looker Studio, and Attribution 360. You’ll understand how to track and optimize every step of your marketing funnel, calculate key metrics like ROAS, CAC, and LTV, and build dashboards that inform real-time decisions. You’ll gain clarity on campaign performance across platforms, learn ethical data practices, and create a scalable strategy rooted in insight. Most importantly, you’ll be equipped to lead your business with data-driven precision and purpose.